From Zero to Pipeline in 4 Weeks

How we engineer your outbound infrastructure from ground zero to predictable pipeline.

1
Week 1

Discovery

We start by understanding your business, current outbound motion, and growth goals.

60-minute onboarding call
Current outbound stack audit
Growth goal alignment doc delivered
Deliverable: ICP Brief Document
2
Week 2

Research

Deep ICP analysis and database building using our proprietary Clay-powered models.

ICP modelling from historical data
Clay-powered lead enrichment
Enriched lead database delivered
Deliverable: Enriched Lead Database
3
Week 2–3

Infrastructure Setup

Engineering your custom domain strategy and enterprise email authentication.

Custom domain strategy built
SPF, DKIM, DMARC configured
Email warmup sequences launched
Deliverable: Live Domains + Verified Inboxes
4
Week 4

Campaign Launch

Deploying structured, signal-based outbound sequences to your top ICP accounts.

Sequence copywriting finalised
Multi-touch campaign activated
Response handling live
Deliverable: Active Sequence + Response Handling
5
Ongoing

Optimization

Continuous monitoring, AB testing, and infrastructure refinement for maximum ROI.

Weekly A/B testing
Buying signal monitoring
Monthly performance report delivered
Deliverable: Monthly Performance Report

Ready to Build Your Outbound System?

Book a discovery call to see how this process applies to your business.