From Zero to Pipeline in 4 Weeks
How we engineer your outbound infrastructure from ground zero to predictable pipeline.
1
Week 1Discovery
We start by understanding your business, current outbound motion, and growth goals.
60-minute onboarding call
Current outbound stack audit
Growth goal alignment doc delivered
Deliverable: ICP Brief Document
2
Week 2Research
Deep ICP analysis and database building using our proprietary Clay-powered models.
ICP modelling from historical data
Clay-powered lead enrichment
Enriched lead database delivered
Deliverable: Enriched Lead Database
3
Week 2–3Infrastructure Setup
Engineering your custom domain strategy and enterprise email authentication.
Custom domain strategy built
SPF, DKIM, DMARC configured
Email warmup sequences launched
Deliverable: Live Domains + Verified Inboxes
4
Week 4Campaign Launch
Deploying structured, signal-based outbound sequences to your top ICP accounts.
Sequence copywriting finalised
Multi-touch campaign activated
Response handling live
Deliverable: Active Sequence + Response Handling
5
OngoingOptimization
Continuous monitoring, AB testing, and infrastructure refinement for maximum ROI.
Weekly A/B testing
Buying signal monitoring
Monthly performance report delivered
Deliverable: Monthly Performance Report
Ready to Build Your Outbound System?
Book a discovery call to see how this process applies to your business.